Intro to Google Analytics 4

Google Analytics 4 is a powerful tool for nonprofits to understand and target website audiences. The promise of this new tool is exciting, but it's easy to be overwhelmed.

This introductory training is created especially for nonprofits and focuses on the features that are most helpful to professionals like you. You’ll learn how to correctly configure your account, and tips and tricks for navigating the software.

By the end of the training, you'll be able to use GA4 to understand how users are finding your website, and how they are engaging with the content.

Learning objectives

Compare solutions

Understand what’s unique about Google Analytics 4 and why you might choose to use it.

Get started

Learn how to set up and configure Google Analytics 4.

Analyse website data

Extract essential information about who visits your website.

Curriculum outline

Why we need a tool like Google Analytics 4
Setup and configuration
Tips and tricks for navigation
Attract, engage, convert
Learn how people engaged with your website

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.

Course details

Members $60

Non-members $120

Earn a Professional Certificate and save 40% on course registrations.

Meet the presenter

Yesenia Sotelo

Pronouns: she/her

Web Developer & Digital Skills Trainer

SmartCause Digital

Yesenia Sotelo is a digital skills teacher and web developer. She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics, optimize for conversions and understand the basics of website technology. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow. She won the Lifetime Achievement Award from the Nonprofit Technology Network for her work teaching digital skills to nonprofit professionals. Find her at smartcausedigital.com.

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

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Professional certificates

Boost your career by earning a professional certificate that builds your skills and demonstrates your nonprofit tech know-how.Learn about certificates

Scholarships

If finances are tight, apply for a scholarship for an NTEN course or professional certificate. Availability limited.Learn about scholarships

NTEN is creating a world where missions and movements are successful through the skillful and equitable use of technology.

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