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Leadership

Nonprofit product management strategies

Have you ever been tasked with setting up a customer relationship management system or editing a website? If so, you’re a product manager! This class will walk through the basics of product management, including assessing products, managing product data, and understanding stakeholders. 

We’ll start by defining product management and explore how to identify new or existing products that best support your organization’s mission. Then, we’ll dive into managing the data that products generate by reviewing various data policies and levels of product access. The class will also cover the fine print of product procurement. Finally, we’ll conclude by discussing stakeholder groups, strategies for engagement, and where to find ongoing product support.

Learning objectives

Technology product assessment

Learn to identify key factors and principles for evaluating new and existing technology products that align with your organization’s mission.

Product data management

Learn to assess and manage product data through reviewing data policies and access levels.

Stakeholder engagement

Develop strategies to identify and effectively communicate with various stakeholder groups involved in product management.

Curriculum outline

• Defining product management
• Finding the right product to meet an organization’s mission
• Data management, product policies, and procurement
• Stakeholders, managing expectations, and finding support

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.