AI-powered communications

Nonprofit communications professionals are boosting their strategies with AI writing tools like ChatGPT and Claude. In this course, you'll explore how AI can streamline content creation, enhance donor engagement, and optimize social media management.

Learn practical ways to save time, improve consistency, and amplify your organization’s voice while staying true to your mission. We’ll cover common challenges and provide actionable strategies to help you integrate AI into your communications workflow, enabling you to focus more on strategy and less on execution.

Learning objectives

Content creation with AI

Gain skills in using AI for diverse content types like blog posts, social media updates, and newsletters. Master prompt crafting, editing AI content, and maintaining a consistent brand voice.

Audience engagement strategies

Learn to leverage AI tools for audience analysis, personalized messaging, and crafting targeted communications.

Workflow integration and AI ethics

Integrate AI tools into your workflows while addressing ethical concerns, setting guidelines for responsible AI use, and mitigating potential biases.

Curriculum outline

Content generation and optimization
- Introduction to AI for content creation
- Craft effective prompts for various content types
- Edit and refine AI-generated content
- Maintain brand voice and tone
Audience engagement strategies
- Use AI for data analysis and insights
- Apply personalization techniques
  - Donor communications
  - Supporter outreach
- Targeted messaging strategies
Workflow integration and ethical considerations
- Integrate AI into existing communication processes
- Align AI use with nonprofit values and mission
- Establish guidelines for responsible AI use
- Address potential biases in AI content
- Balance efficiency with authenticity

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.

Course details

Members $60

Non-members $120

Earn a Professional Certificate and save 40% on course registrations.

Meet the presenter

John Kenyon

Pronouns: he/him/el/le

Educator & Strategist

John Kenyon Consulting

JOHN KENYON is a nationally recognized educator and strategist for nonprofits. With a background in technology, communications, strategic planning, and education, John has worked with nonprofits for over 25 years providing advice, teaching seminars and writing articles. He is an adjunct professor at the University of San Francisco and Sonoma State University. A longtime volunteer and former Education Director for NTEN, contributor to NTEN's Managing Technology to Meet your Mission, John first attended and spoke at NTC in 2004. Recent keynotes include the Alliance for Children and Families’ Executive Leadership Institute and the Stanford Social Innovation Review’s Nonprofit Management Institute. John has been a featured speaker across the US, England, Australia and online. www.johnkenyon.org

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

Nonprofit Tech Readiness

These six-month cohorts give you an opportunity to ramp up your technology leadership and planning skills.Learn about Nonprofit Tech Readiness

Professional certificates

Boost your career by earning a professional certificate that builds your skills and demonstrates your nonprofit tech know-how.Learn about certificates

Scholarships

If finances are tight, apply for a scholarship for an NTEN course or professional certificate. Availability limited.Learn about scholarships

NTEN is creating a world where missions and movements are successful through the skillful and equitable use of technology.

NTEN™
P.O. Box 86308
Portland, OR 97286-0308
+1 503-272-8800