Advanced Google Analytics 4

In this advanced course, you'll explore the most useful Google Analytics 4 features for improving your organization's outreach efforts.

Key events track important website interactions such as donations and email signups. Learn how to create custom reports to find the insights that matter most to your organization. Use custom audiences to group and target website users based on their activity. Access deep analysis of specific audiences with Comparisons.

This training is meant to jumpstart your journey into the next level of website analytics.

Learning objectives

Advanced analytics

Leverage reporting and segmenting tools to understand and engage with your audiences

Conversion tracking

Measure important website interactions such as donations and email signups.

Integration

Leverage integration with additional tools for greater insights.

Curriculum outline

Conversions
- Key Events
- Simple
- Complex
Custom reports
Custom audiences
Comparisons

Anticipated time to complete

NTEN courses typically require about 60 minutes of video content to complete, while optional content varies by course.

Course details

Members $60

Non-members $120

Earn a Professional Certificate and save 40% on course registrations.

Meet the presenter

Yesenia Sotelo

Pronouns: she/her

Web Developer & Digital Skills Trainer

SmartCause Digital

Yesenia Sotelo is a digital skills teacher and web developer. She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics, optimize for conversions and understand the basics of website technology. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow. She won the Lifetime Achievement Award from the Nonprofit Technology Network for her work teaching digital skills to nonprofit professionals. Find her at smartcausedigital.com.

Looking for more ways to learn?

Take charge of your professional development with these other learning opportunities.

Nonprofit Tech Readiness

These six-month cohorts give you an opportunity to ramp up your technology leadership and planning skills.Learn about Nonprofit Tech Readiness

Professional certificates

Boost your career by earning a professional certificate that builds your skills and demonstrates your nonprofit tech know-how.Learn about certificates

Scholarships

If finances are tight, apply for a scholarship for an NTEN course or professional certificate. Availability limited.Learn about scholarships

NTEN is creating a world where missions and movements are successful through the skillful and equitable use of technology.

NTEN™
P.O. Box 86308
Portland, OR 97286-0308
+1 503-272-8800