National Compost Awareness Campaign

The USCC is seeking to contract a marketing agency to develop a creative campaign plan to support our mission: advancing organics recycling to benefit our members, society, and the environment. The goal of this campaign is to increase composting adoption among Millennials and Gen Z. The campaign will focus on driving awareness, providing education, and empowering individuals to “get started” composting with practical tools and resources. 

The main agency deliverables for this project include: core concept, campaign strategy, messaging, visual language graphic*, and slogan / tagline to drive home the concept that composting is important, easy and accessible to everyone. We are also seeking recommendations about audience targeting, campaign platforms (organic/paid), – metrics, and KPIs.. 

Beyond these campaign strategy deliverables, we would like visual assets to aid in fundraising efforts(e.g. social media ideas, video storyboards, website wireframes). If funding is secured, there is (potential) to expand the agency work into a second, activation phase for the campaign (summer/fall 2025).