Marketing & Social Media Manager

Position Overview:

The marketing & social media manager is responsible for maintaining and building San Francisco AIDS Foundation’s (SFAF) social media presence, and supporting the development & implementation of marketing campaigns to advertise new philanthropy initiatives. They will bring relevant, engaging content to our existing followers on social media and use creative strategies to continually build our audiences. They will be responsible for using digital platforms to promote, advertise, and share information about SFAF programs, services, events, advocacy, and volunteer and philanthropic opportunities.

Essential Duties:

• Curate organic and paid social media for SFAF on Instagram, Facebook, and LinkedIn, by researching, developing, and posting content promoting health information and updates, programs and services, upcoming events, policy/advocacy work, and staff/program accomplishments.
• Increase the visibility and impressions of SFAF’s social media channels by developing a plan to strategically expand SFAF’s presence on existing or new social platforms.
• With SFAF’s Philanthropy team, promote upcoming fundraising events, including Dining Out For Life, Tribute Gala, Santa Skivvies, Donor Salons, and upcoming endurance series events.
• Design and implement marketing strategies to drive registrations to all new and existing SFAF peer-to-peer fundraising events, which could include redeveloping former platforms and strategies.
• Assist in the reporting of marketing strategies for key reporting indicators for donors, sponsors, and collaborators.
• Write, edit, and oversee copy development for emails, website pages, promotional materials, and other materials to promote upcoming fundraising events and initiatives.

Other Responsibilities:

• Be present for upcoming endurance series events and existing philanthropy events, which include weekend and overnight events.
• Research and advise social media best practices, to effectively engage existing audiences and recruit new followers, and build affinity and connection to SFAF.
• Analyze impressions and engagement, using data to inform future tactics.
• Assist with internal communication to SFAF staff about upcoming philanthropy and program events, and news/updates related to LGBTQ, HIV, and harm reduction issues.
• Other marketing, media, and communications duties as assigned

Essential Qualifications:

• Experience in marketing writing, social media management, and marketing funnels at a nonprofit or equivalent professional environment.
• Experience with digital ads, copywriting, and website writing.
• Experience with Facebook, Instagram, Twitter/X, YouTube, LinkedIn, and other social media resources.
• Graphic design and content creation experience.
• Strong awareness of and experience with best practices for marketing, ad copy, and messaging.
• Ability to review and optimize strategy according to KPIs to drive engagement.

Supervision: N/A

Physical Requirements:

• Proficiency in using office equipment like computers, copiers, and phones.
• Ability to perform routine bending, stooping, twisting, and reaching. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

• Minimum of 3 years of work in marketing and social media required.
• WordPress experience is preferred.
• Strong interest in LGBTQ+ community, harm reduction, racial and social justice, and health care access preferred.
• Strong prior experience with Pardot and email analytics.
• Experience with scheduling tools such as Hootsuite and Meta Business Suite is preferred.

This position will have access to protected health information (PHI) and may only access, use or disclose the minimum information necessary to perform their designated role on behalf of San Francisco AIDS Foundation, regardless of the extent of access provided.

Work Environment:

This position is primarily located at 940 Howard, San Francisco, however, it may occasionally require traveling to other office locations or off-site meetings as required by the job. The role may include evening and weekend coverage.

The statements herein are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for personnel so classified.

EMPLOYEE BENEFITS:

SFAF is proud to offer a comprehensive benefits package for our full-time employees. These include:

Vacation + Leave

24 days of combined Paid Time Off/Sick Time Off for the first two years of employment

29 days of Paid Time Off/Sick Time Off after two years of employment

14 paid holidays per year

Retirement

403(b) Plan – SFAF matches employee contributions (1 to 1) up to 3% of salary

Health Coverage

Flexible Spending Account to set aside employee pre-tax dollars for unreimbursed medical and dependent expenses.

Medical insurance – premium fully/partially paid by SFAF for employee (Kaiser Permanente HMO, Sutter Health Plus HMO)

Vision insurance – premium fully paid by SFAF for employee (MetLife)

Dental insurance – premiums fully/partially paid by SFAF for the employee (MetLife Insurance)

Employee Sponsored Care

Plume – Gender Affirming Care

Maven – Family Forming benefits

Life Insurance + Disability + Family Leave

Life Insurance and AD&D insurance – Employer Paid: 100% of salary, up to $100K (MetLife)

Long-term disability insurance (MetLife)

Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA), Pregnancy-Related Disability Leave (PDL), as applicable

Equal Employment Opportunity Statement:

The San Francisco AIDS Foundation is an Equal Opportunity employer. We actively seek applications from people living with HIV/AIDS, people with disabilities, women, LGBTQ individuals and people of color.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.