Marketing Cloud Administrator

Marketing Cloud Administrator

 

University Overview

 

The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate, and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer, Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.

 

Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.

 

The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.

 

Posted Job Title

Marketing Cloud Administrator

 

Job Profile Title

Salesforce Administrator

 

Job Description Summary

The Marketing Cloud Administrator will play a crucial role in optimizing the Salesforce Marketing Cloud platform for Penn’s Office of Development and Alumni Relations (DAR). This position oversees technical support and user enablement for approximately 200 users across more than 25 Business Units in two Marketing Cloud instances, manages deliverability and sender reputation, and directs the future roadmap for implementing additional functionality and scalability. This includes administering automation, monitoring and auditing metrics to maintain high deliverability and engagement scores, developing best practices to ensure compliance with CAN-SPAM, GDPR, and other guidelines, and ensuring DAR stays within the agreed-upon limits for the number of active users and subscribers/contacts.

 

The Marketing Cloud Administrator will collaborate closely with the team managing our in-house Salesforce CRM (Compass), data analytics and prospect research, communications and marketing, alumni relations, and annual giving teams to ensure that the platform is leveraged to its optimal capabilities.

 

Job Description

 

Job Responsibilities

 

• Platform Optimization: Oversee maturation of the Marketing Cloud platform at Penn DAR. Continuously improve and fine-tune the Marketing Cloud platform to meet Penn DAR’s specific needs. This includes configuring data models, managing Salesforce Marketing Cloud Connector, journeys, automation, and API and other third-party integrations. Identify ways to best leverage digital channels to achieve desired results and advise colleagues in this area, especially through content personalization and marketing automation.

• Platform Maintenance and Updates: Maintain a high awareness of trends and best practices in digital marketing and the Salesforce ecosystem including Salesforce CRM enhancements and releases. Lead integration of changes, updating business processes, and ensuring users are informed of updates.

• Governance and Advisory Group leadership: Lead cross-functional advisory group/working group to establish and maintain governance processes and business practices specific to the Penn environment.

• Documentation and Oversight: Document agreed upon governance framework and business processes and ensure that all marketing cloud activities across DAR comply with established governance frameworks and established best practices.

• Data Management: Work with colleagues to ensure data hygiene, segmentation, and personalization within the Marketing Cloud. Ensure exclusions and preference centers are being handled appropriately across business units. Inform strategy that leverages data to drive targeted communications.

• Consultation: Provide guidance to individual colleagues and teams on best practices, features, and capabilities of Marketing Cloud. Monitor usage to identify when established business processes are not being followed. Work with the Training team to ensure that users are employing best practices and course correct where necessary. Participate as needed in meetings of the existing Salesforce Marketing Cloud Trailblazer Group (end-user group).

• Reporting and Analytics: Assist colleagues in setting up reports and data views that allow them to monitor digital campaign performance, track KPIs, and generate actionable insights.

• Compliance: Understand industry best practices, email regulations, and compliance measures related to email development (such as CAN-SPAM and other relevant data/privacy regulations). Develop knowledge of FCC SMS/MMS regulations, guidelines, and policies. Conduct regular audits to ensure adherence to email best practices and compliance standards.

• Resource Management: Manage allocation for various limited Marketing Cloud resources (such as monitor and assess available user accounts, total number of Contacts, and Super Messages). Evaluate the need for additional resources or tools to enhance Marketing Cloud capabilities.

• Project Management: Collaborate on emerging cross-functional projects and Marketing Cloud enhancements related to alumni engagement, fundraising, and donor relations.

 

Qualifications

 

• Salesforce Marketing Cloud Certification: Salesforce Marketing Cloud Administrator and Email Specialist certifications are required, and Developer certification is preferred.

• Hands-on Experience: Bachelor’s Degree; 2-3 years (Salesforce Administrator job profile) or 3-5 years (Salesforce Administrator Senior job profile) of experience in Salesforce Marketing Cloud or equivalent combination of education and experience required. Proficiency in all aspects of digital marketing within Marketing Cloud including but not limited to Email Studio, Automation Studio, Web Studio (specifically Cloudpages), and Mobile Studio.

• Technical Skills: Familiarity with data models, Salesforce integration, and programming languages including an understanding of SQL, HTML/CSS, and AMPscript. Knowledge of Java and/or Apex, SOQL, SSJS, and Javascript is also beneficial but not required.

• Client-Facing Abilities: Comfortable communicating with a broad array of internal stakeholders, handling objections, and presenting complex topics in a simplified manner.

 

Job Location – City, State

Philadelphia, Pennsylvania

 

Department / School

Development and Alumni Relations

 

Pay Range

$80,000.00 – $110,000.00 Annual Rate

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile.

 

Affirmative Action Statement

Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.

 

Special Requirements

Background checks are required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.

 

University Benefits

 

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.

 

• Tuition: Take advantage of Penn’s exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.

 

• Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.

 

• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, and spend time with family—whatever your personal needs may be.

 

• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.

 

• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.

 

• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.

 

• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.

 

• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you’ll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.

 

• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting a balance between work and personal commitments. These approaches involve the use of non-traditional work hours, locations, and/or job structures.

 

• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.

 

• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

 

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay

 

To apply, visit https://apptrkr.com/5449763

 

Copyright ©2024 Jobelephant.com Inc. All rights reserved.

 

Home