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Oftentimes we spend so much time and effort “spreading the word” to get Followers that we forget what to do with them once we get them! It is time to think about quality rather than quantity. While the initial goal is to get as many people as you can in the front door, you have to stand back and create a plan on what to do with them once they are in your living room. The objective of this webinar is to look at the Constituent Pyramid and focus on how to convert Followers into Supporters; where a Follower is defined as someone who has signed up for a Newsletter or has visited your Web site and a Supporter is defined as someone who actually takes action – donates, volunteers, attends events, etc. Then, once they are a Supporter, how to manage
that relationship and keep them interested to remain a Supporter for years to come.

Takeaways:

1. A firm understanding of the Constituent Pyramid as different way to look at the Ladder of Engagement
2. How to use Social Media tools to reach the masses and gain Followers
3. How to create content and calls to action to convert Followers into Supporters
4. How to cultivate and maintain your relationship with your Supporters using Social CRM

Presented by: Michael Weiss, Chief Executive Officer, Imagistic

Michael's business development and marketing prowess has been a driving force in imagistic's growth over the past eleven years. His knowledge, vision and ability to speak "English, not tech" have helped turn top-tier companies such as Technicolor, Hollywood.com, Network For Good and California Pizza Kitchen into long-term clients. As the Director of all sales and PR efforts Michael’s goal is to guide clients from the initial sales pitch to the eventual launch of their product. His objective is to work with a client to help them realize their vision and create a Web site that inspires, educates and engages end users.

Along with his extensive management, marketing and sales experience, Michael has a background in education and counseling. He's taught at the Crossroads School, Palms Middle School, and Daniel Webster Middle School, all located in Los Angeles. Michael is a contributor for The Nonprofit Technology Network as a speaker at their annual conference and offering his expertise to nonprofits through webinars, online office hours and writing articles. He has also spoken at FS/TEC, Boston University, The Center for Nonprofit Management, Network For Good, Pepperdine University and others.

Michael holds a Bachelor of Arts in Psychology from Boston University, and earned a Masters Degree in Counseling Psychology from Loyola-Marymount University. He is on the Advisory Boards for The Ojai Foundation and The Wildwoods Foundation. 

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