How NOT to Raise Money Online
Flicker photo: mockstarHow many of you get this annoying email from your boss/board, a forward of another organization's fundraising appeal? At the top of the message, your boss has written: "This is great! Let's do this in our next campaign!"
Madeline Stanionis wants you to know that this is NOT how you raise money online. In fact, one of the maddening things about online fundraising is that there are so few rules, so few things that will work for every organization.
In her chapter in our book, Managing Technology to Meet Your Mission, Madeline sets up a pretty darn great framework for developing your own online fundraisng plan, but what you fill that plan with was the topic of our recent discussion:
If you're tired of telling your boss that cute cat videos are not going to solve your online fundraising challenges, you may want to attend our Online Nonprofit Technology Conference on September 16 and 17. We'd be happy to have you!
