INTRODUCTION

Politics in a democracy is supposed to be a grassroots effort.

Here in the United States, our government is supposed to be by and for the people. Most of us would agree, however, that the people part of democracy has been sadly lacking. Voter turnout has been in decline for years. Lobbyists are perceived as more influential than constituents. The size of campaign contributions has been equated with access to candidates.

Enter social media. In myriad ways, social media is being used to give the grassroots more voice. Or is it? Social networks like Facebook and MySpace have been used in debates and by the candidates. In the UK, even the Queen is on YouTube. Candidates have raised record-breaking money with social media. But is this a revolution, or are we simply recycling Web 1.0 strategies in a Web 2.0 world? Whatever you think of the outcome, this primary season has provided us a lot of food for thought.

Incidentally, in preparing for this issue of NTEN Connect, we emailed 8 presidential campaigns, asking them to contribute articles on their use of technology. All of the Democratic campaigns added us to their email lists without asking our permission, while the Republicans ignored us completely. Really, you can't make this stuff up!

Best,

Holly

RANT: OLD TACTICS, OLD TOOLS (WHAT IS GOING ON?)

Brian Reich, EchoDitto

We are only part way through the 2008 election cycle and there have already been dozens, perhaps hundreds of articles written, TV hours spent, and blog comments posted about the role that the internet and technology are playing in this election cycle. The general consensus among the pundits seems to be that this is the year that technology, particularly social media, has had a significant impact on the outcome of the presidential election contest.

Unfortunately, that consensus is wrong and those pundits don’t know what they are talking about.

Are you open to the newest possibilities in online marketing and fundraising?

Convio’s Open Initiative offers applications, integration tools, APIs (application programming interfaces) and partnerships that meet the nonprofit sector's growing demand to tap into the possibilities of the new Web. Enhance your online marketing, advocacy and fundraising with social networking applications, rich Web applications, data integration – the sky’s the limit!

Find out more: Visit us at booth 66 at the 2008 NTC in New Orleans, March 19-21 or visit http://open.convio.com/

FEATURE: HALLMARKS OF AN ONLINE INSURGENT CAMPAIGN

Justin Perkins, Heather Holdridge, & James O’Malley, Care2

It's happening.

A few small nonprofits with distributed networks of volunteers are swamping social networks and raising thousands of dollars for orphans in China and other worthy causes. Obama, Edwards and Ron Paul have seen droves of new donors come out of the woodwork with surprising speed.

Though the tried and true one-to-many broadcast model is still working, plenty of examples confirm the notion that loose distributed networks with very little centralized oversight or control can rally together around a common goal in support of an organization -- both nonprofits and political candidates.

 

2008 NTC DEADLINE

What? You're not registered for the NTC yet?

The price jumps on March 1st, so if you're planning on joining us in New Orleans, March 19-21st -- you are, right? -- now's the time to act.

IT STAFFING REPORT

Did you know that, on average, nonprofits employ one IT staff member for every 26 employees?

Download the FREE report, "Nonprofit IT Staffing", a team effort by NTEN and the Nonprofit Times, for the latest on IT staff tenure, satisfaction, and more.

MEMBER DISCOUNTS

Learning Tree
In addition to the standard 10% discount NTEN members receive on IT and management training from Learning Tree, members can also save $300 on the 3 Course Training Passport - but you have to sign up for the special Training Passport by March 31st!

Z2 Systems
Z2 Systems delivers comprehensive internet solutions and related services that help non-profit professionals work more effectively and efficiently to engage, retain and motivate their clients. NTEN members get a 35% discount.

WEBINAR PACKAGES

NTEN Members already save on our incisive, insightful webinars, but now you can save even more with our new package deals!

Save an additional $20 with the MultiPass, good for 3 webinars of your choice. Or purchase the 2008 Season Pass: unlimited webinars for only $250.

UPCOMING WEBINAR

You might want to use your new webinar package to join NPTech luminary Michelle Murrain for "OpenOffice.org: The Free and Open Source Office Suite".

OpenOffice reads and writes MS Office formats, so by attending this webinar, you may just save hundreds on software upgrades.

When: Tuesday, Feb. 26th

Cost: $25 for NTEN Members, $50 for Non-members

FEATURE: POLITICS 2.0.co.uk

Monique Cuvelier, Talance, Inc.

Back when everyone was saying Al Gore "invented the Internet," no one rolled their eyes more than the Brits. Back then, the very notion of Internet-based technologies was enough to send British eyes into one-eighties, never mind the marriage of politics and social media. The idea of the Queen appearing on YouTube? Patently ridiculous.

What a change a few years can bring, because there she is, on YouTube's Royal Channel, with her annual Christmas speech and video clips of Prince William flying a plane.

With the next general election looming in 2009, politicians are beginning to mirror their American counterparts in hopes of winning more votes.

FEATURE: IS FACEBOOK A BUST?

Annaliese Hoehling, NTEN

I've heard a lot of buzz recently about the apparent bursting of the social media bubble for campaign purposes.

But what about Barack Obama's stunning fundraising model of reaching out to many online donors online, asking them to contribute small amounts? This fund raising pool has proven to be more successful than the traditional large individual donors model other candidates have depended on.

See3, Communications for Nonprofits

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Learn how to effectively use video in your e-campaigns at our sessions: "The Age of YouTube: Using Video Online to Reach the Masses" and "A New Tool for Online Campaigns: How to Show, Tell, and Activate with a Video-centric Microsite."

Free Online Video Consultation: Not sure how to use video to its highest potential in telling your organization’s story and begin incorporating video into your messaging? Sign up for a free one-on-one storytelling strategy session. Sit with Danny Alpert, See3 Executive Producer and Award Winning Documentary filmmaker and brainstorm on new video stories, approaches and styles, explore how to repurpose your existing audio-visual assets and how to distribute your media to the widest and most effective audiences. This is one of the most fun—and maybe the most productive—30 minutes you can spend for your nonprofit’s communications.

Only 6 people will be selected so reply today to info@see3.net and tell us how you might use video (for example, do you have a campaign coming up, are you redesigning your website and want to include video, and so on). We will work with you to set up a convenient time during the conference.

HOW TO: PUT TECHNOLOGY TO USE

Your guide to resources that will help you put technology to work for your cause.

Get the Most Out of Your Online Campaign

> While more Americans are learning about this year's electioneering from their daily newspaper than the Internet, social media tools have gained traction. Wired recently took a look at one campaign's use of new technologies in "The Tech of Obamamania". You can get the NPTech slant on the election from Care2's Election Blog.

> Of course, most nonprofits aren't trying to win an election, but many of the fundraising and organizational principals remain the same. And while there's been a lot of buzz about the death of social networking -- be sure the check out Slate's "The Facebook Philanthropos" -- Beth Kanter assures us that the reports are overblown. We just need to think more strategically about how we're using all the new toys.

> In that spirit, you may want to take a look at the online campaigning overview on CNN -- yes, CNN! (Sometimes, sound bites are helpful.) -- before checking out two posts on the Wild Apricot blog: "7 Tips to Make Your Charity Badge a Success" and "Online Fundraising 101". Network for Good's study on "The Wired Fundraiser" is also an excellent resource.

Organize Volunteers Online

> Having trouble keeping your supporters' version of your message in line? Beth's got you covered: "My Organization's Fundraiser Was Abducted by Aliens!"

> And while you could just start your own social networking site, with your own rules, wouldn't be easier just to get the recording of Peter Deitz's excellent webinar, "Sharing the Message: How to Work Effectively with Your Organization's Wired Fundraisers". (Might this be a good use of NTEN's new webinar MultiPasses? Yes, it might.)

> Wait, what's that you say? You have to organize real, live people? Oh, boy. Fortunately, NTEN Members enjoy a discount on Mission Research's GiftWorks, which has a Volunteer Management component. The World Cares Center offers trainings for working with volunteers in disaster situations. And Coyote Communications has a good section on volunteer management, including an overview of available software options.

> If you just want to volunteer yourself, you've got a lot of options, like Network for Good, VolunteerMatch, and the unfortunately named Nabuur.com.

Rock YouTube

> So, you want to rock YouTube harder than the dueling 1984 parody ads created by rogue supporters of the Clinton and Obama campaigns? First, get your organization signed up for YouTube's nonprofit program. Then, follow Holly Ross's advice and check out Project for Awesome.

> This guy's got an oh-so-meta series on gaining YouTube subscribers. You can also dress up your video using one of the many tools available or by following some tongue-in-cheek advice from across the pond. Just take care: as NPR reports, somebody may put the "anti" in "social media" by critiquing your video.

THINGS WE LIKE

A monthly roundup of our favorite nonprofit tech resources. Read more posts in our blog.
  1. The "Wi-Fi Detector Shirt". They claim it displays wireless signal strength with glowing, animated bars, right there on the shirt. If this actually works, it's the Coolest Thing Ever we've seen this week.
  2. Sprout. Maybe you saw our Love Your Techie widget? Sprout has the potential to change the game.
  3. Heather Goes Bonkers when her organization wins $1000 from America's Giving Challenge. You've got to love the enthusiasm: if they had hit for $50k, this may have been inappropriate for the office.
  4. Is Obama a Mac and Clinton a PC? Does that make McCain a Xerox Alto
  5. Visualizing Information: An Introduction to Information Design. It's well designed!
  6. Miriam Engelberg lost her battle with cancer, but her comics live on.
  7. Seesmic. YouTube meets Twitter, eh? The company's founder describes himself as a "serial entrepreneur".
  8. DeviantArt. Never mind the name -- there are only a few furries. Social networking built around art is an interesting idea, if not original: Photo.net has allowed member interaction for years.
  9. Wired Magazine's infographic "The Life Cycle of a Blog Post", as featured in our blog.
  10. 5min's video tutorials, including "How to Rock", and the indispensable "How to Ignore Facebook App Invites".
 

NTEN CONNECT is the monthly e-newsletter of the Nonprofit Technology Network (NTEN).
Contact the editor at editor@nten.org