Katya Andresen, Network for Good and Mark Rovner, Sea Change Strategies

Some very human principles make or break the success of absolutely everything you do online. These are the kinds of truths Buddha or Freud –- explorers of the deepest recesses of the human mind -- talked about.

To achieve true marketing "enlightenment," you need to tap into fundamental human needs with your technology rather than hoping technology can inspire alone. There are at least seven of these fundamental needs:

• To be SEEN and HEARD
• To be CONNECTED to someone or something
• To be part of something GREATER THAN OURSELVES
• To have HOPE for the future
• To have the security of TRUST
• To be of SERVICE
• To want HAPPINESS for self and others