NPTech

5 Questions: Anatomy of a Video

Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Michael Hoffman, See3

Session: Anatomy of a Video: Confessions From Organizations Big and Small

1. What's the most important trend in nonprofit technology for 2010?

The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. While there are still complications about measuring ROI, and best practices are still being developed, we are seeing clear signals that web traffic is being driven from Twitter and Facebook, fundraising and advocacy outreach through social media is having impact, and a smart strategy of using YouTube contributes greatly to search engine optimization.

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Activate Your YouTube Audience (Free Session with Ramya Raghavan of YouTube!)

There are a whole host of new tools available through YouTube that can help you engage your audience.

You can drive sign-ups and donations straight from your videos, find skilled video-makers through the Video Volunteers program, and even create choose-your-own-adventure style videos.

In partnership with YouTube and ReadyTalk, we've enlisted Ramya Raghavan, Nonprofits and Activism Manager at YouTube, to run you through the possibilities at our (free for everybody!) 2010 NTC preview session, "Activating Your YouTube Audience". You should join us!

> You should register for this FREE workshop here.

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2010 NTC Preview: Jocelyn Harmon and Allyson Kapin on IT Diversity

Allyson Kapin Jocelyn HarmonYes, the iPad is small, lightweight and slim. But can you swim with it?

You remember the flap over the iPad, right? Most women certainly do. It's a clear reminder that technology is a man's world.

Of course, it shouldn't be, especially in the nonprofit sector. Our workplaces should reflect the values we're working for -- because it's the right thing to do. It's also the sensible thing to do. Diversity in your teams will ensure you're not alienating the very people you're trying to include.

What's the right way to approach diversity in our tech teams? Lucky for us, Allyson Kapin and Jocelyn Harmon put together a great session for the 2010 Nonprofit Technology Conference: "Diversifying Your Tech and Online Communications Teams". I had a great chat with them where we covered everything from "the masses" to "quotas."

Take a listen:

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5 Questions: Working with Open Source Software and Vendors

Speaker: Gregory Heller, CivicActions

Session: Working with Open Source Software and Vendors

1. What's the most important trend in nonprofit technology for 2010?

Free and Open Source Software. Whether it is on the desktop like Firefox and Open Office or the Ubuntu Linux operating system, or on servers (Linux, Apache, MySQL, PHP) and running CMSs and CRMs (like Drupal and CiviCRM). I think that many nonprofit organizations are looking at these open source tools as they have really matured and been adopted by government and big companies including many fortune 500s. The late 2009 release of the Open Government Directive is really exciting and I'd like to see an analog in the nonprofit community -- an Open Nonprofit Directive if you will, to encourage transparency, participation and collaboration. Of course Twitter and social media in general will continue to be big, and we may see advanced collaboration tools like Google's Wave gain adoption in 2010 as people figure out how to use it.

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