Try as I might to keep up with the coolest and the greatest, it's you folks who give me the best tips!

Today I got a Facebook message from Alnissa Allgood tipping me off to a great new movement on YouTube: '07 Project for Awesome.

The first reason I love Project for Awesome: who could possibly be anti-awesome? It's like being against education. I am definitely pro-awesome.

The second reason I love Project for Awesome: it's a fine example of videos-for -a-cause done right. If you want to know how your organization should be using YouTube, look no further than Project for Awesome.

Some quick lessons you can learn from these guys:

• It doesn't have to be expensive to be awesome. They're using run of the mill cameras in their living rooms and doing very little editing. It's what they say and how they say it that matters.
• Their tone is perfect for the YouTube audience. If you don't talk like these guys, don't worry -- but find someone who does.
• The ask is easy and clear. They aren't out to raise a million dollars or save lives. They are out to take over the YouTube most popular section, and they tell their audience how to make that happen. And it's working. Look how many of their videos are in the most popular list!

Are these guys changing the world? I don't know. Are they capturing attention that may inspire action. Absolutely. And that's always the first step.