Integration. The word comes up again and again when we talk about social media strategies: Your email campaign needs to integrate with your direct mail campaign which needs to integrate with your web site which needs to integrate with your Facebook group.

That's why it's so interesting that the little social networking site that could -- Change.org -- and Network for Good are partnering up. Web 2.0 and Web 1.0 will live side by side in perfect harmony.

This could be great for Change.org, Network for Good, and the sector at large. Here's why: