causes
Is Facebook Causes Worth the Effort?
NTEN Affinity Groups member Ari Davidow recently prompted a discussion by asking:
Have people had success fundraising by setting up causes in Facebook? For what organizations do they work best? Is there a way to market joining the cause other than virally?
Responses ranged from the pragmatic:
I think creating the official Cause, with as much membership as you can is a good idea... Go after the long tail. A good example of the long tail is the amazing online work of the team at the Humane Society of the United States. http://www.causesonfacebook.com/beneficiaries/59
Since it is so uncontrolled I wonder about the reputation that Causes will develop and if it will be a good thing to be listed there. Also, it is fine to try it as a learning experience if you are interested but I wouldn't suggest putting in an effort as though this was going to be effective.
