I came across an interesting report from the IBM Global Innovation Outlook project today.

If you've been exploring new media a lot, it's full of things you probably already know, but somehow, they articulate it better. If you're just getting into all this new media/web2.0 hoopla, it's a very well written primer about the possibilities and limitations and just what kind of organization you need to be to make it all work well.

There are several little gems in the report that I would like to explore more, but the thing that stuck with me most after an initial read was the importance of authenticity. It stayed with me, because it's one of my core values, and NTEN's as well:

• We strive to be authentic and honest in all of our communications so our community knows that we say what we mean forthrightly, and mean what we say.

        AND

• We are accountable to you and to your needs and strive to engage, listen, and be responsive to you, our members, in all that we do.

These are the two parts to getting the authenticity thing right: