Jeff Patrick, President, Common Knowledge

Online fundraising -- specifically the email appeal -- is successful when you manage to bundle the long list of fundraising best practices into one package and send it on to your e-supporters.

The Breast Cancer Fund ran a successful campaign, achieving their goal of $10,000 -- with just two emails sent four days apart -- by doing many things right. They got the online fundraising fundamentals correct, and two of them in particular: the email envelope and the email body.

Using this real campaign, I'll unravel these two important best practice components and highlight key tactics and benchmarks to give you a bucket of new tricks for your next email fundraising campaign.