text messaging
TXT for (Increased) Success
Matt Wilson, Mobile Commons
We spent a lot of time at the end of 2008 working with one of our clients, the Humane Society of the United States, and our friends at the Watershed Company to come up with a nice mobile test for end of year fundraising.
Our strategy was simple: send HSUS' mobile subscribers a text message on December 30th asking them to reply to call or directly call a 1-800 number to make their year-end gift.
To be great, sometimes you can't be afraid to fail. And in terms of the original intent of this program, we definitely failed! But there was a very significant and important silver lining.
Texting, Facebook, Email, Blogs, MySpace, Aaaargh! How Should I Get the Word Out?
Michael Sabat, Mobile Commons
Your organization needs to understand how to send different messages to different people through different channels. It would never have made sense to run a TV commercial over the radio trying to reach a newspaper reader, just as it doesn't make sense trying to get an instant response from business people by messaging through your org's MySpace page. Getting the mix correct means you send the right message, through the right channel, reaching the right people to accomplish your goal.
So, how should mobile fit in your mix with regard to the messages, the people, and the goals involved?
