I'm a total snob when it comes to MySpace. My house is pretty much always spotless, and that's the way I like my interface design, too: clean.

So I get the chills when I check out MySpace. Too cluttered! Nonetheless, it's a tool nonprofits cannot ignore. Folks like IFAW and many others have used MySpace to engage and activate a whole new constituency.

If you're looking to start a MySpace campaign, or if you have one already and want to improve it, check out Heather Mansfield's post on optimizing your MySpace page.