Learn how to better measure and manage our marketing investments. Measuring Return on Marketing (ROI for the Rest of Us) is a one-day course designed for mid-level marketing managers who'd like ...

We all want our sites to be successful. We want visitors to both find the information they need, and take the actions we ask of them. But how do you know if your site is performing the way it ...

 

Google Analytics is undoubtedly one of the most powerful web analytics packages out there. In fact, it's so powerful, it's difficult to know how to begin understanding all of the information it makes available. NTEN wants to help you unlock the power of Google Analytics. In this hands-on webinar, Avinash Kaushik, Google’s Analytics Evangelist, will teach you how to use web analytics reports to understand the performance of your web site in terms of measuring progress toward your organizational goals, but also to help you understand who your web site visitors are, where they come from, and what they’re doing on your site. You'll leave the webinar with actionable tips and tricks you can use right away, regardless of your skill level.

Presented by Avinash Kaushik, Analytics Evangelist for Google and author of "Web Analytics: An Hour a Day"

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