Dan McQuillan, Amnesty, a friend and colleague in London, UK, was inspired by an NTEN post a while back on Social Networks Redux, and wrote this:

It's hardly a surprise that large NGO's are starting to experiment with social networks, given the sheer numbers of people using them and their high media profile. But, judging by comments on the eCampaigning Forum wiki , there's some uncertainty about how non-profits should approach social networks, and especially how to get an effective return for the time that has to be invested in these relationship-spaces. NGOs are also anxious about the loss of control - in a participative space, what happens to the brand and the carefully crafted messaging?