NTEN Connect
Twitter: I think I get it. Now what do I tweet?
Big Duck
[Ed. note: This article is part of NTEN's Member Appreciation Month spectacular. The most popular pieces will be featured in our newsletter. You can read all the details here.]
A little while ago, we got a question from a client about Twitter. They have the basics down pat: they know the lingo, and they understand the importance of conversation. But they were curious about what kind of content they should tweet, and how to strike the right balance between carrying on conversation and self-promotion.
What’s More Awesome than Sharing? Publishing, with Facebook Connect
Matt Koltermann, Cross-Cultural Solutions
Facebook is kind of a big deal.
With two billion pieces of content shared every day on Facebook, influentials confirming that Facebook has been the largest gainer of online usage over the past three years, and recent deals with Microsoft and Google to bring public status updates to search results, getting your nonprofit organization to appear in Facebook’s news stream needs to be a marketing priority for the new year.







Dawn Crawford,
Meg Murphy,
Richard Jimmerson,
Peg Giffels,
Aaron Biddar,
Kim Cubine,
