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New Report: Making Event Participants More Successful with Social Media Tools

Events -- especially the "a-thons" -- have been a huge part of fundraising in the nonprofit space for decades. One of the reasons they work so well: the appeal is extremely personal. Contributors are donating to their friends, brothers, sisters, and cousins as much as they are supporting your organization.

This style of fundraising lends itself perfectly to social media, where everything is personal. So, the results of the study conducted by BlackBaud and Charity Dynamics aren't surprising, but they are extremely clear: If you're not providing your event participants with a way to use social media in their fundraising, you're missing the boat.

In Making Event Participants More Successful with Social Media Tools, several key findings are revealed: