A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

Beth Kanter, Beth's Blog

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake -- or avoid not investing in a technology that could return many dividends.

But if you approach ROI as a just a financial analysis, you're missing the point.