websites
Online Communications that Don't Suck
John Kenyon, Jennie Anderson, AIDS.gov, and William Neuheisel, DC Central Kitchen
Imagine producing online communications you're proud to share with the world and that garner praise from funders, donors, and other stakeholders.
Well, I am here to tell you that in general they are actually, um... pitiful. Dreadful. While there are exceptions, most have a lot of room for improvement.
And while social media and Web 2.0 are great, but if you don't have an effective website and email communications, you are largely wasting your effort trying to engage new audiences online.
Making the Right Decisions with Multivariate Testing
Alison Cherry & Joanna Miles, Beaconfire
When it comes to nonprofit fundraising, everyone wants to know "the best" way to do things, but deceptively simple questions keep coming up. And the answer is usually the one we all fear (and hate): "It depends." It depends on your mission. It depends on your audience, and the design of your site, and the goal of your campaign.
There's only one way to know for sure what's best: test it for yourself.
