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Three Lessons in Social Media Fundraising
Now that the warm days of summer have finally graced us with their presence, January seems like a distant memory. But for those of you who participated in the Case Foundation Giving Challenge, it probably feels like yesterday. We hate to bring up all those sleepless nights and the constant campaigning, but now we've got a great write up about the Challenge from Beth Kanter and Allison Fine.
A total of nearly 2 million dollars raised from nearly 75,000 people means there were a few lessons learned. Many align nicely with some of the principles of We Are Media. Here are a few tidbits I found particularly compelling:
Change.org Is in the Air
First, Change.org's new site design earned them a top spot in DesignM.ag's 40 Most Inspirational Site Designs. Now, they're smack-dab in the middle of the Ideas for Change contest, which they're running with the Case Foundation.
Inspired by the President-Elect's call for citizens to share their ideas for creating change, the contest drew nearly 8,000 ideas for change from community members. From now until January 15, you can vote on those ideas.
On January 16, Change.org and the Case Foundation will announce the top ten ideas, and: