Peter Deitz, Social Actions

With the global financial crisis at its peak and a recession looming, many nonprofit managers are probably asking themselves, "How will my nonprofit raise money next year?" I suspect fewer fundraisers are asking themselves, "How will my nonprofit raise the money it needs four years from now?"

Current best practices will serve nonprofits just fine in 2009. Between email solicitation, direct mail, major donors, and grant-writing, the vast majority of nonprofits will weather the economic hard times. But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012.

So how should your organization prepare for the changes that are afoot?