big duck
2010 NTC Preview: Sarah Durham on Brandraising
Sarah Durham, Big DuckBe careful what you wish for. I keep coming back to those words lately as I contemplate how the communications and fundraising landscape has shifted over the last decade. We long wished for the ability to have better, more targeted conversations with our donors. Now that our wish has come true, we're not quite sure what to do. We're like those lottery winners who hit the jackpot and then can't figure out what to spend it on.
Your Website as an Experience of Your Brand
Farra Trompeter, Big Duck
Your organization's brand is more than its logo, its name, or how it all looks on letterhead. It starts with the core purpose and vision your organization hopes to fulfill and goes all the way through how people experience your organization -- via programs, events, videos, newsletters, and yes, your website.
If you had to describe your organization in a single word or idea, what would it be? What about your personality? Are you more professional and academic; hip and cutting-edge; or grassroots and responsive? Now, keep that idea and those adjectives in mind, and let's take a fresh look at your website.
