Communications
5 Questions: Data Data Everywhere: Drowning in a Sea of Analytics (Part 2)
Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.
Speaker: Marissa Goldsmith, Beaconfire
Consulting
Session: Data Data Everywhere: Drowning in a sea of Analytics
1. What's the most important trend in nonprofit technology for 2010?
Analytics integration and interpretation. A web site is no longer your only (and in some cases, primary) presence on the Internet. To measure success, you need to see big picture data from every corner of the Internet, and know how to interpret all these numbers, even if they seem all over the map.
2. Why do you think your session topic is important for nonprofits to address?
Many nonprofits consider analytics an afterthought, and when they do have data, they get bogged down in visits, pageviews, and other minutiae. For a nonprofit, it’s important to make the implementation of an analytics package part of implementing a web presence, and the know-how to read the numbers, identify trends, and take specific actions to ensure success.
5 Questions: Data Data Everywhere: Drowning in a sea of Analytics
Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.
Speaker: Dan Michel, Feeding
America
Session: Data Data Everywhere: Drowning in a sea of Analytics
1. What's the most important trend in nonprofit technology for 2010?
Integration. All nonprofits have had presences in many different tools serving different audiences. The next step is to integrate all tools and strategies together.
2. Why do you think your session topic is important for nonprofits to address?
My session is about measurement, and one of the ways to get management to “buy-in” to technology initiatives is with understanding what the general public is doing with technology.
