research

Giving Your Audience What It Wants

Flickr Photo: Luc LegayFlickr Photo: Luc LegayFabulous NTEN board member Nancy Schwartz of Getting Attention released some very interesting research today.

Apparently, 8 of 10 nonprofits think their messaging fails to hit home. Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately.