| View | Upload your own ROI of Listening NTC Presentation Notes 3.20.2008 Slide 1 Introduction: Even liberal arts kids can measure. It’s not all about math. You can measure stories and connections through documentation, too. Slide 2 American Red Cross background: Post Katrina, ARC knew there were negative blog posts about it but had no capacity to respond or even monitor. Hired social media integrator to “combat” bloggers and to increase organizational transparency. Slide 3 Listening