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Social Media ROI Case Study Slam Panel at 08NTC: Eve Smith, Easter Seals

| View | Upload your own The following is from an NTC 08 Panel called "Social Media ROI Case Study Slam" that I designed and facilitated at NTC. Here are Eve's slides and her notes. Hi, I'm Eve Smith, Assistant Director of Interactive Marketing at Easter Seals. I manage our online fundraising campaigns and integrated projects to attract new supporters and donors. I’m going to share with you what we learned from participating in the recent Facebook Causes Challenge – as I was telling my coll