Fundraising
Mobile Phones in Fundraising Campaigns
NTEN and MobileActive.org have released the third MobileActive Guide profiling strategies and civil society organizations using mobile phones to fundraise for their cause. The guide features case studies from around the world, strategies for using mobile phones in fundraising, and a how-to section for organizations considering using mobile phones to generate support for their work.
A Decade of Online Fundraising
By Michael Stein and John Kenyon. Sponsored by NTEN and published by the Nonprofit Quarterly.
Excerpt: "Who can succeed at raising money online? ...There appear to be two major characteristics that might presage success. The first usually correlates to the size and sophistication of the organization, and consists of the combination of access to capital and existing donor programs already systematically handled. The second is related to the engagement of donors in more than just the act of giving."
About the Authors: Michael Stein is an Internet strategist who specializes in technology use by nonprofits and social enterprises, and the author of three books and numerous articles of three books and numerous articles about the online medium. He can be contacted at mstein@getactive.com. John Kenyon is a nonprofit technology specialist based in San Francisco who conducts seminars and write about how nonprofits can use technology effectively. He can be contacted at jkenyon@groundspring.org.
Member Discounts: NTEN members are eligible for a 25% discount on subscriptions to the Nonprofit Quarterly - see our Member Discounts page for details.

