Every department in your organization is a wealth of knowledge about your stakeholders, interacting with hundreds or thousands of people on a regular basis. It’s in the long-term interest of your organization that the development staff know who most those people are, what motivates them, and how they’ve interacted with the organization. In this session, we’ll outline the benefits of sharing stakeholder data across departments, and break down the most common hurdles to making it happen.

Takeaways:

1. Articulate the importance of an integrated approach to fundraising
2. Technology tools that can facilitate sharing
3. Organizational barriers to sharing and how to address them

Speaker List:

1. Rusty Burwell / American Lung Association
2. Rick Johnston

Session Materials:

1. Session slides