Social networking tools are a natural fit for nonprofits with a mission to promote. Integrating social networking tactics into your communications and outreach toolset can help you connect your organization and its mission directly with your most passionate supporters. And you don’t need to be a geek or lonelygirl17 to participate — just a clear, compelling message and killer content.

This session will explore how these networks work and show, in detail, how you can tap into their power to grow your constituency, track ROI, and build measurable support for your mission.

Takeaways:

1. A round-up of the most popular social networking sites, including social news and media networks
2. Case studies of using social networking sites for good: no guessing, all data
3. Tips and tricks for using these social networks successfully

Speaker List:

1. Mr. Jonathon D. Colman / The Nature Conservancy
2. Scott Goodstein
3. Ms. Heather Holdridge / Care2.com

Session Materials:

1. Session slides