Only a few “name brand” nonprofits receive the highest volume of online donations. But they only represent a fraction of the total online giving. The rest are part of what Chris Anderson calls “The Long Tail,” the organizations that collectively make up the majority of online donation transactions. Surviving in the long tail takes a special set of skills – an ability to cultivate and keep passionate users around who are inspired by the niche you fill. In this session, we’ll explore the implications of the “Long Tail” phenomenon and the strategies and tactics that will help you succeed in its wake.

Takeaways:

1. Definition of the “Long Tail” concept
2. Understanding of why this concept is so suited to the nonprofit sector
3. How to apply the concept to your fundraising strategy for increased results

Speaker List:

1. Katya Andresen / Network for Good powered by Groundspring
2. Mr. Bill Strathmann / Network for Good powered by Groundspring

Session Materials:

1. Session slides
2. Session slides: SixDegrees
3. Session slides: Chip In
4. The Young and The Generous: A Study of $100 Million in Online Giving to 23,000 Charities
5. Tips for Successful Person to Person Fundraising With Online Charity Badges