You can spend months and months and thousands of dollars on one the campaign that will soar your cause to new levels, and not a single person will care. Why? They got lost, confused, bored or overwhelmed in the course of 2 seconds, and they'll never come back. Starting from the foundation of your brand to the layout of your website to clever tricks, learn about what you can do to keep your activists engaged and respecting your cause for enough time to take effective action.
 

Session Takeaways:

1. Where you should start in building your brand and what elements are the foundation that you decide from the beginning

2. What you want from your in-house or freelance designer

3. Examples of effective design for print, web and video

Level: Beginner