Young donors in particular find it hardest to give up their cell phone (62%), as opposed to internet (52%) and television (33%).  Companies and brands have seen over double click-through rates in advertisements.  How do these statistics translate to the nonprofit industry? This panel will discuss the texting tools that are currently available for nonprofits such as text2give and text2volunteer.  Attendees will get a first hand look at some of the campaigns that have been run, and get an in depth dissection of what was successful and what wasn’t.

Session Takeaways:

1. Capabilities of SMS

2. Mobile campaign examples and case studies

3. Getting started with mobile

Level: Beginner