Online events aren't only about having a conversation on your own website. How can you get more people involved by meeting them where they're at?  We'll use the TSdigs event in October 2009 as a case study. This cross-platform event allowed for multiple levels of interaction with the single goal of teaching nonprofits how to tell stories digitally. The event took place on forums, webinars, Tweetchat, Second Life, flickr and YouTube.

Takeaways: 

• What were our multi-platform mistakes and lessons?
• How can event organizers manage multiple backchannels?
• How can you make platforms talk to each other via feeds? 

Level: Intermediate