Not since the iPhone's unveiling have the Internet and the Telephone come together so powerfully.  As nonprofits recruit more supporters via email, websites and social media, the most successful way to convert these folks into donors may just turn out to be good ol' Telemarketing.  That's right. "Retro" or not, it turns out that phoning up freshly acquired online supporters within a day or two of their having subscribed to your email list yields much higher donor conversion rates than you'll get from direct mail or just continuing to communicate with them online. Several leading nonprofit fundraisers and consultants will provide specific case study data showing how it's done.

Session Takeaways:

1.  What kind of conversion rates are organizations seeing from converting new online supporters into donors via the telephone?

2.  What is the optimal length of time before my organization should make a phone call to a newly acquired online lead?

3.  What is a good pitch for persuading a new subscriber to become a donor -- over the phone?

Level: Intermediate