The best online videos beg the question, "How did they do that?!"Video remains a mystery to many organizations because there are so many questions that go into even a 30 second video: What are our goals?  What is our message?  Who do we want to see this?  How will we tell the story?  What style will we use?  How will we measure success?  We will host a dialogue with organizations that have gone through this process and have had to ask these difficult questions.  We'll start at the beginning, go through all the elements of making a video, then show the result!  

Session Takeaways:

1.  Get the right staff members involved

2.  Don't forget the goals

3.  Do what's right for your organization

Level: Beginner