Nirvana for any non-profit constituent relationship management (CRM) strategist is the the integration of key marketing and communication messages across all in-person, print, and electronic engagement vehicles.  Reaching a state of nirvana, however, is something not always easily achieved in siloed organizations, particularly if they are large, multi-affiliate non-profits with staff distributed all across the country. 

Join the Director of Internet Strategy & Operations and the Associate Director of eCRM for the American Diabetes Association on a multi-year journey from organizational balkanization and infighting to cooperation, integration, harmony and collaboration -- and learn how to lead change management from the inside out in a way that has everyone thinking it was their own idea to make the trip.

Session Takeaways:

1.  How to assess organizational readiness for change; how to use group behavior and process to move indivs and depts to want change

2.  How to lead by example (email marketing and SEO success), and not by White Paper or PowerPoint.

3.  How to build an culture & enviro that supports change, and "give credit away" to ensure that needed change is here to stay.

Level: Advanced