The last decade has seen a seismic shift in the way that individuals everywhere communicate and relate to one another. In any one day an individual could easily be communicating by telephone, text message, email, Twitter, Facebook, Linked In, Skype, Instant Messaging, etc. with well over half of that communication originating from their mobile device. 15 years ago relationship building for a charity involved three key communication tools: the mail, the telephone and in-person. Charities used those tools because everyone used those tools. That was how we all built relationships. In 2009, almost all of your constituents communicate in fundamentally different ways than they did 15 years ago. For some, it is the only way they have ever communicated. For others, it has been a slow adoption of a few tools that save them time, make their lives easier and have become intuitive and simple to use.

As a result, your constituents' expectations around their ability to communicate, acquire information and take action when they want through their preferred channel have far outpaced most charities ability to meet those demands. The ability for you to align your technology with your constituents expectations and behavior, while maintaining consistency with your mission and integration across multiple channels has become one of the key nonprofit leadership challenges of today. In this session, we will look at different ways to bring about this alignment and some innovative strategic approaches to solving the challenges of integration so you can build relationships in an always-on, open and on-demand world.

Session Takeaways:

1.  A clear understanding of how constituents behave today, whether in her thirties or sixties.

2.  A discussion of the requirements your technology must fulfill and examples of the different approaches taken by differing orgs.

3.  You will understand in layman's terms about new technologies and how they can be implemented with new or existing systems.

Level: Intermediate