Users' priorities aren't always our priorities. They come to our sites looking to "buy" one thing when we wish to "sell" them something else. How can we serve their needs while also engaging them with our missions? How can we create online products and services that will keep our constituents -- whether advocates, donors, or members -- coming to our site again and again?


Session Takeaways:

1.  How to research and understand your audiences' real online needs.

2.  Ideas for customizing your site's user experience to meet user expectations.

3.  How set realistic usability goals and track success.

Level: Intermediate