To build or not to build (your own community features)? That is the question. When it comes to building engagement about your issue online, we all know that interaction and community matter. But how do you balance between building community on your site, and throughout the social web? What online community tactics work best? And most importantly, how have others tackled this problem and succeeded.

Session Takeaways:

1.  Understand real world examples of successful issue-focused communities by other non profits

2.  How do you build and maintain momentum in your community

3.  How can you build engagement on your site by using 3rd party communities strategically

Level: Intermediate