Just a few years ago, the strategy was to build and manage your Web site, create the newsletter and maybe launch a blog.  Your content strategy was based on the one-way street of publishing.  This is no longer the case.  Online content is now a conversation - it's a two way street. And if you're not listening, or reacting with relevant responses, you're not succeeding.

Your content strategy goes well beyond your web site now - and with the explosive growth of Social Media, your organization is likely popping up all over the Web in all sorts of conversations.  And, here's the thing - you can either be part of that conversation or watch it happen helplessly.

That conversation is now YOUR content - and your job is to manage it, nurture it - and use it to your advantage.  Being part of that conversation is how you ensure your brand is being portrayed in the best way possible.

Session Takeaways:

1. Learn about basic Social Media trends - where and how to participate

2. Walk away with enough information to create a Social Media strategy

3. Feel more comfortable with the idea of Social Media

Level: Beginner