What if your local TV station came to you and asked your organization to program their channel for the day? “Go ahead”, they would said. “Tell the world all about what you do and why it’s important.” What if they asked you to program the channel for a week, or a month, or a year? You would completely freak out.  You are not equipped to provide that much video content. But guess what? As the infrastructure of TV and the web come together your website is becoming a channel. Are you ready?    Those gala dinner videos are no longer enough. You need a new paradigm to be able to use the power of online video, with the resources you have. In this session we will walk through how to create a video strategy, how to find the stories within your organization, how to turn these stories into videos and how to use them to advance your mission.

Takeaways:

1. The web video imperative

2. Step-by-step process for developing a strategy

3. How to effectively use video on your site and in your campaigns