You made a video and uploaded it to YouTube.  But that’s just the beginning.  Take control of the social media map and figure out where to find your constituents online, how to reach them through blogs and social networks, and why being portable is key to your success.  Get your videos seen not only by a lot of people, but by the right people—those who will connect to your cause and get involved.

Takeaways:

1. Know your "ask"

2. Go deep, not wide

3. Video is a means, not an end