Everyone wants a “viral video”, but a large amount of views are not necessarily the measurement of success.  Thousands of random people can see your video, but these random people may not become donors, advocates, or volunteers.  A video-centric campaign--a viral campaign--will give you a better chance of reaching your goals.  We’ll dissect what makes a video go viral. Then we’ll look at some of the most successful video campaigns and viral videos, pinpoint their keys to success, and explain why building an audience over time helps you retain interest and deepen engagement.

Takeaways:

1. Going viral is difficult

2. Repetition = Retention

3. Know what you want the video to achieve