You know your organization needs to adopt more Web 2.0 strategies. But your boss, still gets his/her emails printed out every morning. How do you get the buy-in you need and where do you start to get your whole organization aligned toward a web-centric future? We will walk through steps that can move any organization from skepticism to enthusiasm. We will show you how to take the first steps to create small successes, build buy-in, and practically demonstrate how the web can enhance fundraising, advocacy and education.

Takeaways:

1. Putting a taskforce together

2. Culture of experimentation

3. Success breeds success